Blog Entry #5.2

1. Campaign Title:The Shelter Pet Project

2. Advertisement Title:jail

3. Web Address: http:http://www.adcouncil.org/video.asp?cid=613&campaign=The%20Shelter%20Pet%20Project&url=http://adcouncil.wmod.llnwd.net/a540/o1/adcouncil/tv/pet/pet_jail.wmv&title=Jail

4. What was the target audience of the PSA?
Any one who owns pets or wants to buy one.

5. What social benefit was promoted by the PSA?
Animal abuse and it shows how animal dot know any better,so basically its not their fault they get abanded they also need a home.

6. What was the “tag line” of the PSA?
"its not his fault adobt"

7. What organization sponsors this PSA?
The Humane Society of the United States; Maddie's Fund

8. Describe what is shown/happens in the PSA.
There is a man who has a puppy and the man robs a bank or something like that so the man goes to jail and the puppy has no were to be so they send him to a pet place.

9. Describe what makes this PSA memorable.
Things that make this PSA memorable is just how its shown even thou the man is bad he robs but he still loves his dog and it not the dogs fault so now he has to be alone in a doggy shelter.