Blog Entry # 5.4

1. Campaign Title:
Obesity Prevention

2. Advertisement Title:
missing chin

3. Web Address:http://www.adcouncil.org/files/obesity_missingchin_mag.jpg

4. What was the target audience of the PSA?
Every one who is over weight.

5. What social benefit was promoted by the PSA?
Its trying to help ppeople be more active and eat healthier.

6. What was the “tag line” of the PSA?
Take a samll step to get healthy get started at www.smallstep.gov

7. What organization sponsors this PSA?
U.S. Department of Health and Human Services

8. Describe what is shown/happens in the PSA.
what being shown is a chin in a milk carton.

9. Describe what makes this PSA memorable.
That you can see it talking about fat free milk and the picture of the missing chin is on a milk carton.